Nintendo nostalgia

I don't know about you guys, but I never stopped loving old Nintendo games. Way back in my younger years, my older cousin gave me and my brother his Super Nintendo, the predecessor to Nintendo 64. It's a console so ancient that some of my friends have never even heard of it. And even after my brother graduated to the Playstation 1, 2, 3 and then a series of Xboxes, I never moved on from Super Mario Bros and Donkey Kong. I still play them sometimes when I'm visiting home, which instantly brings me back to my childhood.

A writer for techcrunch.com recently spoke on Nintendo's need to make a comeback. Nintendo is resisting the move to smartphones and struggling to keep up with its more tech-savvy competitors. But maybe Nintendo needs to go back in time. The techcrunch columnist suggests that it creates a new console dedicated entirely to retro games. The games would be sold in a cheap online store full of Nintendo classics. The company could even strike deals with other 'retro' companies like Atari and Sega to license their games. The columnist says it perfectly:

'Nintendo’s strength is in nostalgia. They should be playing to that rather than trying to compete with the likes of Sony and Microsoft. I guarantee you that if Nintendo made such a move, those companies would have another “Wii moment” and drop everything to emulate Nintendo’s strategy. Except they wouldn’t be able to without Nintendo’s IP.'

It would be an instant hit. Instead of battling other companies to come up with the next 'big thing,' why not go back to what it does best? Nintendo reminds people of childhood. Of a simpler time before iPhones took over the world, when families sat around together and laughed and played games. Who doesn't want a little more of that in today's world?