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| theretailintelligence.com |
Most of us are familiar with targeted advertising in some form. When we shop for certain products online, ads for similar products pop up in our side bar. When our Facebook friends like a product page, we often get a suggestion to do the same. While many find these tactics invasive at worst and annoying at best, they're becoming increasingly common.
But how would you feel if companies were tracking your every move during the day based on signals emitted from your phone's WiFi connection?
Turnstyle Solutions Inc., a fledgling start-up company from Toronto, has enabled small businesses to do just that. Turnstyle has placed tiny sensors in over 200 businesses within a 0.7-mile radius in downtown Toronto. The sensors use shoppers' WiFi connections to chart the places they go and use this data to put them in categories like "yoga-goers" and "hipsters." Clients can then use this knowledge to offer special promotions to appeal to certain types of customers.
What do you think? Clever or creepy?
Click to see full article from the Wall Street Journal
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